Anheuser-Busch’s Prevent. Don’t Provide program reminds parents and other adults not to buy alcohol for minors or provide it to them at parties, no matter what the occasion. The program is supported with television, print, radio and outdoor ads and carries the taglines “It's up to all of us” and “Saying 'no' has never felt so positive,” reminding adults to say 'no' if a minor asks an adult to buy alcohol or provide it for them.

Research from the U.S. Department of Health and Human Services indicates that the majority of underage drinkers report getting their alcohol from adults such as parents, guardians, other family members or unrelated adults.

According to the 2009 GfK Roper Youth Report ™, 68 percent of teens, ages 8 to 17, say their parents are the No. 1 influence on their decisions about whether or not to drink alcohol.

The National Fatherhood Initiative, The International Association of Fire Chiefs and The Association of Junior Leagues International support this campaign.