Anheuser-Busch’s Prevent. Don’t Provide program reminds parents and other adults not to buy alcohol for minors or provide it to them at parties, no matter what the occasion. The program is supported with television, print, radio and outdoor ads that carry the tagline "Be a parent, not a pushover."

Research from the National Academy of Sciences has shown that youth usually obtain alcohol—directly or indirectly—from adults.

According to the 2008 GfK Roper Youth Report™, 74 percent of 13-17 year-olds say their parents are the No. 1 influence in their decisions about whether or not they drink alcohol.

The National Fatherhood Initiative, The International Association of Fire Chiefs and The Association of Junior Leagues International support this campaign.